Enterprise Mission: Create value, share value.
Enterprise Spirit: honesty, dedication, coordination, creation.
Enterprise Value View: People foremost, care for people, respect people, cultivate people, serve society.
Enterprise Goal: To better people's life quality.
Enterprise Management: Humanistic management, systematic management, scientific management, update up-to-date management.
Enterprise behavior: kindhearted, friendly, honest, upright, thankful.
Enterprise Expecting: to be the most influential enterprise in AV industry, to let more people enjoy such high quality music.